The hardest part of blogging is getting noticed. (Like most things in life, I suppose.)
If you want sound advice on promoting your own blog I heartily recommend visiting www.johnchow.com and reading John Chow's story. (He's created websites with over 200,000 page views per day, so the guy knows what he's talking about.) Type "promotion" into his search engine for ideas on how to increase your readership. Also, take advantage of his linkbaiting program as I am via this post. For your review of his website he offers a link back to yours. Find out more about it at www.johnchow.com/review-my-blog-get-a-free-linkback/ and let me know if it works for you.
You may be thinking that my review is tainted by this outright bribery. Yup, it is. But I would still recommend visiting his website even if he hadn't offered this bonus. He has lots of interesting information on monetizing your own blog, plus an amazing amount of interesting links derived from his linkback program. Also, I like that he's up front about his affiliate programs. If he sells it or advertises for it, he backs it as a worthwhile product or service.
And lastly, I find his Fine Dining posts to be interesting. I note that Mr. Chow is eating a heck of a lot of lobsters. Could this be a more subtle side to his self-promotion as a successful blogger? This guy is one smart cookie.
Tuesday, August 21, 2007
Before Martha Stewart started her catering business, she sold homemade pies at a table at her local mall and look where that got her. An oven, some great recipes and a mailing list for your brochure are all you need to get you on the path to world domination, one cake and pie at a time. Cakes cost less than a few dollars to make and sell for $20 and more. Produce and sell 12 cakes per day and you’ll net around $200.00 or about $4000 per month.
Sweet Christmas sugar, Batman, I used to go crazy for my mother’s baked goods during the holidays. Shortbread, almond cookies, Nanaimo bars, brownies, sugar cookies with orange icing, and a peanut butter-and-marshmallow concoction that made me swoon. But who has time for all that work these days? Trade on maternal guilt and step into the breach. Sell your home-baked confections to overworked mothers everywhere. Wrap in colorful cellophane. Send price lists and samples to receptionists at large local offices and ask that they put the word out.
My mother is a pickleholic and a relish lover to boot, so I can see the viability of this business. There are millions of great recipes out there, find one or two, make up a few batches, slap on a down-home label and watch the addicts line up for their pickle fix. When I was a kid my parents used to take me to Klondike Days in Edmonton and buy me an ice cold root beer and a giant pickle to snack on - I suspect my mother’s influence in this - but I used to look forward each year to my pickle and root beer stop. ‘Course, I don’t recommend the roller coaster after this type of snack... Anyway, make specialty pickles, out of zucchini, pumpkin, watermelon rinds... For your relishes, try cucumber, onion, red pepper, cauliflower - the possibilities are limitless. Give out free samples with crackers. Sell at farmer’s markets, or online.