Thursday, August 16, 2007
I helped edit our yearbook in high school, so this idea really appeals to me. Put together a paper of just classified ads in either broad sheet or booklet form. Sell ads by undercutting your competition. Leave stacks of your papers in corner stores, gas stations or coffee shops free for the taking. Or deliver door-to-door. You’ll need a small office to answer phones and sell ads. Compose the master layout on your home computer. Photocopy your paper or have it printed professionally. One Canadian company started out this way and added jokes and very short stories to their paper of classifieds. They focused on distributing their papers to coffee shops and casual restaurants - anywhere a customer might linger and look for something to read. And now their sales are in the hundreds of thousands of dollars.