I was reading Gene Simmon’s book, Sex, Money, Kiss a while back and was struck by the KISS rock n’ roller’s business acumen. The man knows his market. From magazines to artwork, snowboards to baby clothes, Simmon’s has been relentless in thinking up new ways to extend his product line. In his book he credits part of his success to waking up each day and taking a moment to think up answers to the question, “How can I make more money today?”
Try it yourself for a few weeks.
Here are some of my answers just to get you started:
1. Advertise more. Take out web ads. Try writing for off-line magazines and mention my blog in my byline. Classified ads for my blog?
2. Brainstorm ten products I can sell that would be a natural extension of my primary one - my blog.
3. What other of my interests would make for another product line? My obsession with home pizza-making? What about a pizza blog? An acrylic painting blog? A gardening blog for absolute beginners?
You get the idea. Now ask yourself, “How can you make more money today?”